Dari kiri: Bryanboy dan Susie Bubble
Baru-baru ini beberapa editor Vogue menghentam bloggers dan influencers yang hadir ke Milan Fashion Week (MFW). Mereka berpendapat bahawa golongan bloggers dan influencers “merosakkan” imej Minggu Fesyen melalui gaya jalanan, kegilaan untuk memuat naik perkembangan terkini di laman sosial selain dibayar untuk menggayakan baju dari jenama tertentu.
Editor-editor Vogue berpendapat mereka tidak meraikan semangat fesyen yang sebenar dan hanya mengutamakan tentang jumlah ‘like’ di laman sosial. Sarah Mower, pengkritik utama Vogue.com turut menggelar pelakuan bloggers dan influencers ini sebagai ‘menyedihkan’.
Walaubagaimanapun, OG (original gangsters) bloggers Susie Bubble dan Bryanboy bersuara dengan melawan kritikan editor-editor Vogue menerusi Twitter dan Instagram.
Firstly let's not pretend that editors and stylists are not beholden to brands in one way or another, getting salaries at publications…
— susiebubble (@susiebubble) September 26, 2016
… that are stuffed full of credits that are tied to paid advertising but not explicitly stated as such.
— susiebubble (@susiebubble) September 26, 2016
Secondly, bloggers who wear paid-for outfits or borrowed clothes are merely doing the more overt equivalent of that editorial-credit system.
— susiebubble (@susiebubble) September 26, 2016
It's just that bloggers sadly don't have prestigious titles/publications to hide behind and represent themselves solely.
— susiebubble (@susiebubble) September 26, 2016
And I wonder why that is? Those higher echelons of magazine title positions are hard to reach and not accessible to everyone.
Sorotan LainLagu ‘Toxic’ Britney Spears Tanpa Auto-tune Sangat Mengagumkan
CEO Pertama Diane Von FurstenbergPeter Dundas Meninggalkan Tugasan di Roberto CavalliSut Kontroversi Cara Delevingne Mendapat Kelulusan Puteri EugeniePita Kontroversi Soal Peribadi Puteri Diana!Penelope Cruz Sebagai Donatella Versace Untuk Versace: American Crime Story— susiebubble (@susiebubble) September 26, 2016
So it basically boils down to the same criticism I heard eight years ago. The fashion establishment don't want their circles enlarged…
— susiebubble (@susiebubble) September 26, 2016
… and for the ivory tower to remain forever that. Towering and impenetrable.
— susiebubble (@susiebubble) September 26, 2016
https://twitter.com/bryanboy/status/780314263344844800
https://twitter.com/bryanboy/status/780320018152165376
https://twitter.com/bryanboy/status/780321398719913984
Pengarah Kreatif Digital Vogue, Sally Singer dalam kenyataannya menyuruh penulis-penulis blog ini untuk mencari bisnes atau karier lain daripada sibuk bergambar untuk gaya jalanan sewaktu Minggu Fesyen berlangsung.
“It’s a schizophrenic moment, and that just can’t be good. (Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style).”
Ironi kritikan terhadap bloggers dan influencers adalah Vogue sendiri mempunyai ruangan gaya jalanan dalam majalah dan laman web mereka yang digemari pembaca.
Oleh: Lylatul Qadrina
